Bargero | Optician in Rome
How we transformed the visual identity of Bargero, blending tradition with modern design to create a fresh brand experience.
When a young entrepreneur took over Bargero, a historic optician store in Rome, the goal was clear: to completely transform the in-store experience.
The rebranding project went beyond just the technical aspects of eyewear and vision care. It focused on enhancing the customer’s image as well, with a fresh, bold approach to style and personal care. By blending the store’s long-standing tradition with innovative, modern design, we helped Bargero offer a more holistic, image-conscious experience that aligns with the needs of today’s discerning clientele.
DELIVERABLES
Logo, Social media strategy, Illustrations, Art direction, photo shooting, Gadgets
CLIENT
Bargero
SECTORS
Consumer goods
LOCATION
Italy
The concept behind Bargero’s photoshoot was to make their customers the true stars. Instead of showcasing high-end eyewear on flawless models, we focused on real people, reflecting the diversity of Bargero’s clientele.
From infants just a few months old to seniors, and even a dog, everyone played a role in bringing the brand’s story to life. This approach emphasized the idea that style and quality eyewear are for everyone.
For Bargero’s customers, it was a fun and unique morning in the store, as they embraced the experience, stepped out of their comfort zones, and felt like kids again for a few hours.
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